Don Noble Bookmakers was started by the late Donald Noble in Horncastle, Lincolnshire in April 1962, which is still trading to this day, unlike most betting shops which were opened nearly 50 years ago.

The current proprietor, Richard Noble joined his father in the family business when betting offices were legalised in 1963 and opened a second shop in Louth, Lincolnshire.

Don Noble now operates 9 shops in the areas of Lincolnshire e.g. Skegness, Market Rasen, Chapel St. Leonards, Spilsby etc.